{"id":132676,"date":"2026-11-13T16:45:59","date_gmt":"2026-11-13T22:45:59","guid":{"rendered":"https:\/\/zeromagazine.mx\/index.php\/2026\/11\/13\/breville-pop-up-store-santa-fe-matteo-zega\/"},"modified":"2026-11-13T16:45:59","modified_gmt":"2026-11-13T22:45:59","slug":"breville-pop-up-store-santa-fe-matteo-zega","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2026\/11\/13\/breville-pop-up-store-santa-fe-matteo-zega\/","title":{"rendered":"Breville inaugura una nueva pop-up store en Santa Fe con una experiencia gastron\u00f3mica"},"content":{"rendered":"\n

La marca de electrodom\u00e9sticos de cocina Breville inaugur\u00f3 una nueva pop-up store en Centro Comercial Santa Fe<\/strong>, en la Ciudad de M\u00e9xico, con una propuesta que combina tecnolog\u00eda, dise\u00f1o y gastronom\u00eda. La apertura se realiz\u00f3 el 12 de noviembre y tuvo como actividad principal una clase de cocina impartida por el chef Matteo Zega, quien guio a los asistentes en la preparaci\u00f3n de una lasa\u00f1a artesanal.<\/p>\n\n\n\n

El nuevo espacio busca acercar al p\u00fablico al cat\u00e1logo de productos de la marca mediante demostraciones, asesor\u00eda especializada y actividades interactivas. La intenci\u00f3n es que los visitantes puedan conocer de primera mano las herramientas y tecnolog\u00edas que Breville incorpora en sus soluciones para cocinar en casa.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Matteo Zega comparte los secretos de una lasa\u00f1a artesanal<\/h2>\n\n\n\n

Como parte del evento inaugural, Matteo Zega, chef ejecutivo y cofundador de Piazza Pasticcio, imparti\u00f3 una clase centrada en la elaboraci\u00f3n de una lasa\u00f1a desde cero. Durante la experiencia, los invitados conocieron el proceso para preparar pasta fresca a mano, un rag\u00fa de cocci\u00f3n lenta con carne de res y cerdo, y una bechamel tradicional.<\/p>\n\n\n\n

La trayectoria de Zega incluye experiencias en cocinas internacionales como The Fat Duck, Mirazur, Noma y Quince, restaurante reconocido con tres estrellas Michelin. En 2026, el chef tambi\u00e9n fue reconocido por Food & Wine<\/em> como Best New Chef.<\/p>\n\n\n\n

La demostraci\u00f3n puso el acento en la importancia de la t\u00e9cnica, la precisi\u00f3n y la selecci\u00f3n de ingredientes para construir una preparaci\u00f3n tradicional de la cocina italiana.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Breville fortalece su presencia en M\u00e9xico<\/h2>\n\n\n\n

La apertura representa la quinta edici\u00f3n de las pop-up stores que Breville ha desarrollado en el pa\u00eds. De acuerdo con In\u00e9s de la Barrera, directora de Marketing de Breville M\u00e9xico, este formato permite que los consumidores prueben los productos, reciban orientaci\u00f3n especializada y conozcan las posibilidades de la tecnolog\u00eda aplicada a la cocina.<\/p>\n\n\n\n

La directiva tambi\u00e9n se\u00f1al\u00f3 que M\u00e9xico se ha convertido en uno de los mercados de mayor crecimiento para la marca a nivel mundial y en un punto estrat\u00e9gico para Latinoam\u00e9rica. Seg\u00fan los datos compartidos por la compa\u00f1\u00eda, el proyecto de tiendas temporales ha contribuido a fortalecer el conocimiento de marca y a impulsar un crecimiento superior al 50% en ventas.<\/p>\n\n\n\n

Con esta iniciativa, Breville busca generar experiencias que vayan m\u00e1s all\u00e1 de la exhibici\u00f3n de electrodom\u00e9sticos, acercando sus herramientas a quienes buscan explorar nuevas t\u00e9cnicas y preparaciones en casa.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfD\u00f3nde visitar la nueva pop-up store de Breville?<\/h2>\n\n\n\n

El espacio estar\u00e1 disponible del 12 de noviembre de 2026 al 5 de febrero de 2027<\/strong> en Centro Comercial Santa Fe, frente a Liverpool. Durante ese periodo, los visitantes podr\u00e1n conocer y probar el portafolio de productos, recibir asesor\u00eda especializada y participar en actividades relacionadas con la cocina.<\/p>\n\n\n\n

La propuesta re\u00fane dos aspectos centrales de la marca: el desarrollo tecnol\u00f3gico de sus productos y la posibilidad de convertir las tareas cotidianas de la cocina en experiencias creativas.<\/p>\n\n\n\n

Para conocer m\u00e1s sobre la marca y su cat\u00e1logo, se puede visitar el sitio oficial de Breville M\u00e9xico<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Receta: lasa\u00f1a artesanal de Matteo Zega<\/h2>\n\n\n\n

Como parte de la experiencia inaugural, el chef comparti\u00f3 una receta que integra tres preparaciones fundamentales: rag\u00fa, bechamel y pasta fresca.<\/p>\n\n\n\n

Ingredientes para el rag\u00fa<\/h3>\n\n\n\n
    \n
  • 100 g de zanahoria<\/li>\n\n\n\n
  • 200 g de cebolla blanca<\/li>\n\n\n\n
  • 100 g de apio<\/li>\n\n\n\n
  • 40 g de ajo<\/li>\n\n\n\n
  • 1 kg de copa de cerdo<\/li>\n\n\n\n
  • 1 kg de pulpa de res<\/li>\n\n\n\n
  • 200 g de aceite de canola<\/li>\n\n\n\n
  • 50 g de aceite de oliva<\/li>\n\n\n\n
  • 1 kg de pur\u00e9 de tomate<\/li>\n\n\n\n
  • 250 g de vino tinto<\/li>\n\n\n\n
  • 150 g de corteza de parmesano<\/li>\n\n\n\n
  • 5 g de tomillo<\/li>\n\n\n\n
  • 2 g de laurel<\/li>\n\n\n\n
  • 0.5 g de clavo<\/li>\n\n\n\n
  • Sal y pimienta negra al gusto<\/li>\n<\/ul>\n\n\n\n

    Preparaci\u00f3n:<\/strong> Muele las carnes y pica finamente las verduras. Dora la carne por tandas en aceite de canola y res\u00e9rvala. En la misma olla, agrega el aceite de oliva y cocina las verduras a fuego lento durante cinco minutos. Incorpora la carne, a\u00f1ade el vino tinto y deja que se evapore el alcohol. Agrega el pur\u00e9 de tomate, las hierbas y la corteza de parmesano. Cocina aproximadamente dos horas y ajusta la saz\u00f3n.<\/p>\n\n\n\n

    Ingredientes para la bechamel<\/h3>\n\n\n\n
      \n
    • 1 litro de leche<\/li>\n\n\n\n
    • 40 g de mantequilla<\/li>\n\n\n\n
    • 40 g de harina<\/li>\n\n\n\n
    • 1 g de nuez moscada<\/li>\n\n\n\n
    • Sal al gusto<\/li>\n<\/ul>\n\n\n\n

      Preparaci\u00f3n:<\/strong> Calienta la leche con la nuez moscada y la sal. Por separado, derrite la mantequilla, incorpora la harina tamizada y mezcla. A\u00f1ade poco a poco la leche caliente sin dejar de mover. Lleva a ebullici\u00f3n y cocina durante dos o tres minutos.<\/p>\n\n\n\n

      Ingredientes para la pasta fresca<\/h3>\n\n\n\n
        \n
      • 430 g de harina 00 para pasta<\/li>\n\n\n\n
      • 30 g de s\u00e9mola de trigo duro<\/li>\n\n\n\n
      • 30 g de huevo entero<\/li>\n\n\n\n
      • 300 g de yemas de huevo<\/li>\n<\/ul>\n\n\n\n

        Preparaci\u00f3n:<\/strong> Mezcla todos los ingredientes hasta obtener una masa homog\u00e9nea. D\u00e9jala reposar durante una hora antes de extenderla y utilizarla.<\/p>\n\n\n\n

        Montaje y horneado<\/h3>\n\n\n\n

        Extiende una capa de rag\u00fa en la base de una charola. Coloca encima una capa de pasta, seguida de rag\u00fa y bechamel. Termina con parmesano y repite el proceso hasta completar tres capas.<\/p>\n\n\n\n

        Cubre con papel aluminio y hornea a 200 \u00b0C durante 20 a 30 minutos. Para servir, calienta cada porci\u00f3n en el horno y termina bajo el gratinador hasta conseguir una superficie dorada y crujiente.<\/p>\n\n

        \n <\/div>\n\n","protected":false},"excerpt":{"rendered":"

        Breville inaugur\u00f3 su quinta pop-up store en M\u00e9xico, ahora en Centro Comercial Santa Fe, con una clase de cocina impartida por Matteo Zega y actividades para descubrir su tecnolog\u00eda.<\/p>\n","protected":false},"author":4,"featured_media":132675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[117],"tags":[15221,7652,6724,16548,16547,9737,4880,6893],"class_list":["post-132676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento-cine-tv-teatro","tag-breville","tag-cocina","tag-gastronomia","tag-lasana-artesanal","tag-matteo-zega","tag-pop-up-store","tag-santa-fe","tag-tecnologia","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"\nBreville inaugura una nueva pop-up store en Santa Fe con una experiencia gastron\u00f3mica - 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