{"id":47994,"date":"2021-06-17T09:00:00","date_gmt":"2021-06-17T14:00:00","guid":{"rendered":"https:\/\/atomic-temporary-84115225.wpcomstaging.com\/?p=47994"},"modified":"2021-06-17T09:00:00","modified_gmt":"2021-06-17T14:00:00","slug":"puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2021\/06\/17\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\/","title":{"rendered":"PUMA establece objetivos para lograr que sus productos sean m\u00e1s sustentables"},"content":{"rendered":"\n<p><strong>PUMA <\/strong>tiene una estrategia s\u00f3lida para lograr tener 9 de cada 10 pares de sus productos con materiales m\u00e1s sustentables para 2025.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\">Por Moises Kushelevich<\/a><\/div>\n<\/div>\n\n\n\n<p>La marca deportiva, <strong>PUMA<\/strong>, logr\u00f3 en 2020 obtener el 200% de sus materiales, utilizados en ropa y accesorios como pulm\u00f3n y algod\u00f3n, de fuentes sustentables y m\u00e1s del 97% de otros materiales como cuero, poli\u00e9ster y cart\u00f3n de fuentes certificadas. Esto significa que 5 de cada 10 productos <strong>PUMA <\/strong>se fabricaron con materiales m\u00e1s sustentables que los del a\u00f1o pasado.<\/p>\n\n\n\n<div class=\"wp-block-coblocks-gallery-masonry\"><div class=\"coblocks-gallery has-no-alignment has-caption-style-dark has-gutter\"><ul class=\"has-grid-xlrg has-gutter-15 has-gutter-mobile-15\"><li class=\"coblocks-gallery--item coblocks-animate\"><figure class=\"coblocks-gallery--figure\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/48d78-21ss_xrt_first-mile_lewis-hamilton_3361_rgb.jpg?w=1165&#038;ssl=1\" alt=\"\" data-id=\"47998\" data-imglink=\"\" data-link=\"https:\/\/atomic-temporary-84115225.wpcomstaging.com\/?attachment_id=47998\" class=\"wp-image-47998\" \/><\/figure><\/li><li class=\"coblocks-gallery--item coblocks-animate\"><figure class=\"coblocks-gallery--figure\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/3444d-21ss_xrt_first-mile_lewis-hamilton_3821_rgb.jpg?w=1165&#038;ssl=1\" alt=\"\" data-id=\"47999\" data-imglink=\"\" data-link=\"https:\/\/atomic-temporary-84115225.wpcomstaging.com\/?attachment_id=47999\" class=\"wp-image-47999\" \/><\/figure><\/li><\/ul><\/div><\/div>\n\n\n\n\n\n<p><strong>PUMA <\/strong>tiene como objetivo reducir la cantidad de agua y art\u00edculos qu\u00edmicos utilizados en el proceso de producci\u00f3n en comparaci\u00f3n con los materiales convencionales. Como pr\u00f3ximo paso, aumentar\u00e1 la cantidad de materiales reciclados en su ropa y accesorios y para el 2025, el 75% de poli\u00e9ster utilizado en la mercanc\u00eda de la marca ser\u00e1n de fuentes recicladas y se unieron al \u201c<strong><em>Recycled Polyester Challenge<\/em><\/strong>\u201d de la organizaci\u00f3n global sin fines de lucro <strong>Textile Exchange<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped coblocks-animate wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/ca456-21ss_xrt_first-mile_lewis-hamilton_3464_rgb.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/ca456-21ss_xrt_first-mile_lewis-hamilton_3464_rgb.jpg?w=1165&#038;ssl=1\" alt=\"\" data-id=\"48001\" data-link=\"https:\/\/atomic-temporary-84115225.wpcomstaging.com\/?attachment_id=48001\" class=\"wp-image-48001\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/d9b3c-21ss_xrt_first-mile_lewis-hamilton_3856_rgb.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/d9b3c-21ss_xrt_first-mile_lewis-hamilton_3856_rgb.jpg?w=1165&#038;ssl=1\" alt=\"\" data-id=\"48002\" data-link=\"https:\/\/atomic-temporary-84115225.wpcomstaging.com\/?attachment_id=48002\" class=\"wp-image-48002\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Despu\u00e9s de establecer su primera estrategia de sustentabilidad hace m\u00e1s de 20 a\u00f1os, <strong>PUMA <\/strong>ha establecido una lista completa de objetivos para su plan <strong><em>10FOR25<\/em><\/strong>, que busca hacer que la empresa, en conjunto con sus productos sean m\u00e1s sustentables. Las metas incluyen compromisos en temas como el clima, los derechos humanos, la biodiversidad y la circularidad.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-2 is-cropped coblocks-animate wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/9b071-21ss_xrt_first-mile_fuse_product_0783_rgb.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/9b071-21ss_xrt_first-mile_fuse_product_0783_rgb.jpg?w=1165&#038;ssl=1\" alt=\"\" data-id=\"48004\" data-link=\"https:\/\/atomic-temporary-84115225.wpcomstaging.com\/?attachment_id=48004\" class=\"wp-image-48004\" \/><\/a><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><a href=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/fd777-png.jpeg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/fd777-png.jpeg?w=1165&#038;ssl=1\" alt=\"\" data-id=\"48005\" data-link=\"https:\/\/atomic-temporary-84115225.wpcomstaging.com\/?attachment_id=48005\" class=\"wp-image-48005\" \/><\/a><\/figure><\/li><\/ul><\/figure>\n\n\n\n\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-47994\" data-postid=\"47994\" class=\"themify_builder_content themify_builder_content-47994 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>PUMA tiene una estrategia s\u00f3lida para lograr tener 9 de cada 10 pares de sus productos con materiales m\u00e1s sustentables para 2025. La marca deportiva, PUMA, logr\u00f3 en 2020 obtener el 200% de sus materiales, utilizados en ropa y accesorios como pulm\u00f3n y algod\u00f3n, de fuentes sustentables y m\u00e1s del 97% de otros materiales como [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":47997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[63,67],"tags":[1098,182,1099,393,1100],"class_list":["post-47994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","category-moda","tag-10for25","tag-puma","tag-recycled-polyester-challenge","tag-style","tag-textile-exchange","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PUMA establece objetivos para lograr que sus productos sean m\u00e1s sustentables - Zero Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2021\/06\/17\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUMA establece objetivos para lograr que sus productos sean m\u00e1s sustentables - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"PUMA tiene una estrategia s\u00f3lida para lograr tener 9 de cada 10 pares de sus productos con materiales m\u00e1s sustentables para 2025. La marca deportiva, PUMA, logr\u00f3 en 2020 obtener el 200% de sus materiales, utilizados en ropa y accesorios como pulm\u00f3n y algod\u00f3n, de fuentes sustentables y m\u00e1s del 97% de otros materiales como [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeromagazine.mx\/index.php\/2021\/06\/17\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\/\" \/>\n<meta property=\"og:site_name\" content=\"Zero Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-17T14:00:00+00:00\" \/>\n<meta name=\"author\" content=\"zeromagazinemx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"zeromagazinemx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2021\\\/06\\\/17\\\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2021\\\/06\\\/17\\\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\\\/\"},\"author\":{\"name\":\"zeromagazinemx\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/person\\\/9aed9f33a7c39af3a348b86d723f7773\"},\"headline\":\"PUMA establece objetivos para lograr que sus productos sean m\u00e1s sustentables\",\"datePublished\":\"2021-06-17T14:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2021\\\/06\\\/17\\\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\\\/\"},\"wordCount\":238,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2021\\\/06\\\/17\\\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\\\/#primaryimage\"},\"thumbnailUrl\":\"\",\"keywords\":[\"10FOR25\",\"PUMA\",\"Recycled Polyester Challenge\",\"Style\",\"Textile Exchange\"],\"articleSection\":[\"Lifestyle\",\"Moda\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2021\\\/06\\\/17\\\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2021\\\/06\\\/17\\\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\\\/\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2021\\\/06\\\/17\\\/puma-establece-objetivos-para-lograr-que-sus-productos-sean-mas-sustentables\\\/\",\"name\":\"PUMA establece objetivos para lograr que sus productos sean m\u00e1s sustentables - 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