{"id":49076,"date":"2021-06-29T09:00:00","date_gmt":"2021-06-29T14:00:00","guid":{"rendered":"https:\/\/atomic-temporary-84115225.wpcomstaging.com\/?p=49076"},"modified":"2021-06-29T09:00:00","modified_gmt":"2021-06-29T14:00:00","slug":"danone-en-apoyo-a-los-pequenos-productores","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2021\/06\/29\/danone-en-apoyo-a-los-pequenos-productores\/","title":{"rendered":"Danone en apoyo a los peque\u00f1os productores"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Danone <\/strong>presenta su proyecto <strong><em>Margarita<\/em><\/strong>, una iniciativa que apoya a los peque\u00f1os productores de leche que proveen a <strong>Danone<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\">Por Mayra Torres<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong><em>Margarita<\/em><\/strong>\u201d es un proyecto de abastecimiento de leche que impulsa el empoderamiento de los peque\u00f1os productores mexicanos, el proyecto es apoyado por <strong>Fondo Danone Ecosystem<\/strong>, un fondo social de <strong>Grupo Danone<\/strong> que busca contribuir a la co-creaci\u00f3n de negocios sustentables e inclusivos en los mercados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El proyecto arranc\u00f3 en el 2010 apoyando a 38 ganaderos que representaban el 0.3% del volumen de leche producida para <strong>Danone<\/strong>, actualmente genera 200 mil litros diarios y representa el 25% de la leche que utiliza la empresa en la fabricaci\u00f3n de sus productos. Ahora ya son m\u00e1s de 500 ganaderos y m\u00e1s de 2300 que son beneficiados por esta iniciativa.<\/p>\n\n\n\n<div class=\"wp-block-image coblocks-animate\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/ce7bc-lo-hacemos-local.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/ce7bc-lo-hacemos-local.jpg?w=1165&#038;ssl=1\" alt=\"\" class=\"wp-image-49080\" \/><\/a><\/figure><\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">A los peque\u00f1os ganaderos les brindan asistencia t\u00e9cnica en sus establos para asegurar la calidad de la leche, incrementar productividad y rentabilidad, as\u00ed como el confort y el bienestar de las vacas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>\u201cCada Yoghurt Cuenta una Historia\u201d<\/em><\/strong> es una campa\u00f1a de comunicaci\u00f3n que acerca el campo a las familias mexicanas, transport\u00e1ndolos a las rancher\u00edas y compartiendo las historias de amor, uni\u00f3n, frescura y progreso de los peque\u00f1os productores de leche que forman parte de este proyecto. Estas historias se cuentan en una miniserie documental de 4 episodios.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image coblocks-animate\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/cd776-paola-rojas.jpg?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/zeromagazinemx.wpcomstaging.com\/wp-content\/uploads\/2022\/02\/cd776-paola-rojas.jpg?w=1165&#038;ssl=1\" alt=\"\" class=\"wp-image-49082\" \/><\/a><\/figure><\/div>\n\n\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Margarita <\/em><\/strong>es una iniciativa que est\u00e1 comprometida con la transformaci\u00f3n social de M\u00e9xico, apoyando el movimiento <strong><em>#LoHacemosLocal <\/em><\/strong>que tiene el objetivo de impulsar el orgullo por lo local, invitando a los mexicanos a sumarse al movimiento que busca reactivar el consumo local, para lograrlo contar\u00e1n con el apoyo de influenciadores y la colaboraci\u00f3n como embajadora de <strong>Paola Rojas<\/strong>.<\/p>\n\n\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-49076\" data-postid=\"49076\" class=\"themify_builder_content themify_builder_content-49076 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Danone presenta su proyecto Margarita, una iniciativa que apoya a los peque\u00f1os productores de leche que proveen a Danone. \u201cMargarita\u201d es un proyecto de abastecimiento de leche que impulsa el empoderamiento de los peque\u00f1os productores mexicanos, el proyecto es apoyado por Fondo Danone Ecosystem, un fondo social de Grupo Danone que busca contribuir a la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"Danone apoyar\u00e1 a los productores mexicanos a trav\u00e9s de #LoHacemosLocal, donde Paola Rojas colabora como Embajadora","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[45],"tags":[1843,1844,1845,1846,1847,1848,1849],"class_list":["post-49076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bienestar","tag-lohacemoslocal","tag-cada-yoghurt-cuenta-una-historia","tag-danone","tag-fondo-danone-ecosystem","tag-grupo-danone","tag-margarita","tag-paola-rojas","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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