{"id":69760,"date":"2023-12-20T06:20:22","date_gmt":"2023-12-20T05:20:22","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=69760"},"modified":"2023-12-20T06:22:21","modified_gmt":"2023-12-20T05:22:21","slug":"warner-music-latin-america-ocesa-seitrack-y-checho-rodriguez-lanzan-una-agencia-artistica-en-conjunto","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2023\/12\/20\/warner-music-latin-america-ocesa-seitrack-y-checho-rodriguez-lanzan-una-agencia-artistica-en-conjunto\/","title":{"rendered":"Warner\u00a0Music\u00a0Latin\u00a0America, OCESA\u00a0Seitrack\u00a0y &#8216;Checho&#8217; Rodr\u00edguez lanzan una agencia art\u00edstica en conjunto"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-69760\" data-postid=\"69760\" class=\"themify_builder_content themify_builder_content-69760 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p>Warner&nbsp;Music&nbsp;Latin&nbsp;America&nbsp;y la empresa de management y promoci\u00f3n OCESA&nbsp;Seitrack&nbsp;est\u00e1n lanzando una agencia de booking y asociaci\u00f3n de marcas para artistas, junto con Sergio \u00abChecho\u00bb Rodr\u00edguez. Todos los artistas de Warner&nbsp;Music&nbsp;tendr\u00e1n acceso a los servicios ofrecidos.<br><br>La empresa conjunta, llamada \u00abTouring&nbsp;the&nbsp;World\u00bb, estar\u00e1 dirigida por Rodr\u00edguez, operando desde oficinas en Colombia, M\u00e9xico, Espa\u00f1a y Estados Unidos, y ofrecer\u00e1 apoyo a los artistas en diferentes \u00e1reas relacionadas con giras, asociaciones de marcas, Booking y otros servicios art\u00edsticos. Contar\u00e1 con el respaldo de la experiencia e infraestructura de Warner&nbsp;Music, as\u00ed como con la estructura comercial de OCESA&nbsp;Seitrack&nbsp;en m\u00faltiples pa\u00edses.&nbsp;Touring&nbsp;theWorld&nbsp;tambi\u00e9n contar\u00e1 con el respaldo de su empresa de servicios art\u00edsticos existente,&nbsp;Get&nbsp;In, que es propiedad de Warner&nbsp;Music&nbsp;Spain.<br><br>La nueva empresa conjunta, seg\u00fan el presidente de Warner&nbsp;Music&nbsp;Latin&nbsp;America, Alejandro Duque, \u00abrepresenta un momento crucial, ya que combinamos nuestra experiencia para ofrecer servicios profesionales y oportunidades globales para los artistas\u00bb. \u00abEsta es una empresa conjunta y la visi\u00f3n es que sea independiente\u00bb, agrega Duque. \u00abQueremos evitar conflictos de inter\u00e9s y, para que funcione, tiene que&nbsp;ser una agencia independiente\u00bb.<br><br>No todos los artistas de Warner, &nbsp;formar\u00e1n parte de&nbsp;Touring&nbsp;the&nbsp;World&nbsp;ni estar\u00e1n obligados a firmar con la agencia. Del mismo modo, OCESA&nbsp;Seitrack, que es un importante promotor de conciertos y empresa de gesti\u00f3n con clientes como Alejandro Sanz y Ha*Ash, continuar\u00e1 operando sus otros negocios, por&nbsp;separado de&nbsp;Touring&nbsp;the&nbsp;World.<br><br>Touring&nbsp;the&nbsp;World&nbsp;quiere \u00abexpandir el concepto de booking y proporcionar una soluci\u00f3n para que los artistas puedan tener tanto una estrategia de giras como esfuerzos de&nbsp;branding&nbsp;y patrocinio\u00bb, dice Alex&nbsp;Mizrahi, CEO y fundador de OCESA&nbsp;Seitrack. La empresa se centrar\u00e1 en artistas \u00abque est\u00e1n en ascenso y que creemos tienen un potencial global\u00bb.<br><br>La lista de artistas actualmente firmados con&nbsp;Touring&nbsp;the&nbsp;World&nbsp;incluye a Piso 21, Manuel Medrano, Elena Rose,&nbsp;Yng&nbsp;Lucas,&nbsp;Blessd, Molotov, Lagos y Ximena&nbsp;Sari\u00f1ana. Es importante destacar que&nbsp;Touring&nbsp;The&nbsp;World&nbsp;no tiene la intenci\u00f3n de convertirse en una empresa de management ni en una empresa de promoci\u00f3n de conciertos si ya existe una.<\/p>\n\n\n\n<p>\u00abNo queremos quitar negocios o gesti\u00f3n a nadie. Trabajaremos con los managers existentes si est\u00e1n interesados. Pero es muy importante para nosotros tener en cuenta los mejores intereses de los artistas\u00bb, dice&nbsp;Mizrahi. \u00abEn los \u00faltimos 20 a\u00f1os en OCESA&nbsp;Seitrack, hemos construido meticulosamente la estructura comercial de giras que poseemos hoy. Esta alianza entre amigos y profesionales de renombre promete beneficios inmensos para los artistas y managers con los que colaboramos\u00bb.<br><br>La idea de&nbsp;Touring&nbsp;the&nbsp;World&nbsp;surgi\u00f3 durante un desayuno amistoso con Duque,&nbsp;Mizrahi&nbsp;y Rodr\u00edguez, un promotor de conciertos que tambi\u00e9n fue director en GTS, la empresa de gesti\u00f3n y servicios art\u00edsticos de UMG para artistas latinos y espa\u00f1oles. Sin embargo, bajo el modelo de GTS, los artistas son manejados o&nbsp;co-manejados por GTS, mientras que&nbsp;Touring&nbsp;the&nbsp;World&nbsp;no actuar\u00e1 como management.<br><br><\/p>\n\n\n\n<p>\u00abTouring&nbsp;the&nbsp;World&nbsp;es creada por y para artistas y sus fans\u00bb, dice Rodr\u00edguez, quien supervisar\u00e1 equipos en Colombia y M\u00e9xico y trabajar\u00e1 estrechamente con&nbsp;Get&nbsp;In de Espa\u00f1a. \u00abEsta alianza me llena de emoci\u00f3n, al estar junto a los mejores socios que se podr\u00edan pedir\u00bb.<br><br>Adem\u00e1s de su experiencia respectiva, los socios tambi\u00e9n aportan experiencia cultural y en el pa\u00eds en toda Am\u00e9rica Latina y Espa\u00f1a.<br><br>I\u00f1igo&nbsp;Argomaniz, fundador y CEO de&nbsp;Get&nbsp;In, declara: \u00abLa uni\u00f3n de estas fuerzas para la creaci\u00f3n de &#8216;Touring&nbsp;the&nbsp;World&#8217; es emocionante y permitir\u00e1 una amplia gama de oportunidades para desarrollar las carreras de artistas espa\u00f1oles en Am\u00e9rica\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"667\" height=\"1024\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2023\/12\/Captura-de-Pantalla-2023-12-19-a-las-11.08.56-p.m-1-667x1024.png?resize=667%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-69764\" style=\"width:679px;height:auto\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2023\/12\/Captura-de-Pantalla-2023-12-19-a-las-11.08.56-p.m-1.png?resize=667%2C1024&amp;ssl=1 667w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2023\/12\/Captura-de-Pantalla-2023-12-19-a-las-11.08.56-p.m-1.png?resize=195%2C300&amp;ssl=1 195w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2023\/12\/Captura-de-Pantalla-2023-12-19-a-las-11.08.56-p.m-1.png?resize=768%2C1179&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2023\/12\/Captura-de-Pantalla-2023-12-19-a-las-11.08.56-p.m-1.png?w=908&amp;ssl=1 908w\" sizes=\"(max-width: 667px) 100vw, 667px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>Warner&nbsp;Music&nbsp;Latin&nbsp;America&nbsp;y la empresa de management y promoci\u00f3n OCESA&nbsp;Seitrack&nbsp;est\u00e1n lanzando una agencia de booking y asociaci\u00f3n de marcas para artistas, junto con Sergio \u00abChecho\u00bb Rodr\u00edguez. Todos los artistas de Warner&nbsp;Music&nbsp;tendr\u00e1n acceso a los servicios ofrecidos. La empresa conjunta, llamada \u00abTouring&nbsp;the&nbsp;World\u00bb, estar\u00e1 dirigida por Rodr\u00edguez, operando desde oficinas en Colombia, M\u00e9xico, Espa\u00f1a y Estados Unidos, y ofrecer\u00e1 [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":69762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":["post-69760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warner\u00a0Music\u00a0Latin\u00a0America, OCESA\u00a0Seitrack\u00a0y &#039;Checho&#039; Rodr\u00edguez lanzan una agencia art\u00edstica en conjunto - Zero Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2023\/12\/20\/warner-music-latin-america-ocesa-seitrack-y-checho-rodriguez-lanzan-una-agencia-artistica-en-conjunto\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Warner\u00a0Music\u00a0Latin\u00a0America, OCESA\u00a0Seitrack\u00a0y &#039;Checho&#039; Rodr\u00edguez lanzan una agencia art\u00edstica en conjunto - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"Warner&nbsp;Music&nbsp;Latin&nbsp;America&nbsp;y la empresa de management y promoci\u00f3n OCESA&nbsp;Seitrack&nbsp;est\u00e1n lanzando una agencia de booking y asociaci\u00f3n de marcas para artistas, junto con Sergio \u00abChecho\u00bb Rodr\u00edguez. Todos los artistas de Warner&nbsp;Music&nbsp;tendr\u00e1n acceso a los servicios ofrecidos. La empresa conjunta, llamada \u00abTouring&nbsp;the&nbsp;World\u00bb, estar\u00e1 dirigida por Rodr\u00edguez, operando desde oficinas en Colombia, M\u00e9xico, Espa\u00f1a y Estados Unidos, y ofrecer\u00e1 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeromagazine.mx\/index.php\/2023\/12\/20\/warner-music-latin-america-ocesa-seitrack-y-checho-rodriguez-lanzan-una-agencia-artistica-en-conjunto\/\" \/>\n<meta property=\"og:site_name\" content=\"Zero Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-20T05:20:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T05:22:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2023\/12\/Captura-de-Pantalla-2023-12-19-a-las-11.19.16-p.m.png?fit=1350%2C754&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"754\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"David Morales\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Morales\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2023\\\/12\\\/20\\\/warner-music-latin-america-ocesa-seitrack-y-checho-rodriguez-lanzan-una-agencia-artistica-en-conjunto\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2023\\\/12\\\/20\\\/warner-music-latin-america-ocesa-seitrack-y-checho-rodriguez-lanzan-una-agencia-artistica-en-conjunto\\\/\"},\"author\":{\"name\":\"David Morales\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/person\\\/9f7f1a17c60ba8e9980e3e6677aabe5a\"},\"headline\":\"Warner\u00a0Music\u00a0Latin\u00a0America, OCESA\u00a0Seitrack\u00a0y &#8216;Checho&#8217; 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