{"id":83370,"date":"2024-09-07T00:50:09","date_gmt":"2024-09-06T22:50:09","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=83370"},"modified":"2024-09-07T01:05:11","modified_gmt":"2024-09-06T23:05:11","slug":"trully-y-unico-tech-revolution","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2024\/09\/07\/trully-y-unico-tech-revolution\/","title":{"rendered":"Trully y Unico: Tech Revolution"},"content":{"rendered":"<p> \u00a1Holiii, Techies! Para cerrar la semanita con todo, les traigo el chismecito tecnol\u00f3gico que est\u00e1 rompiendo el internet: el unicornio brasile\u00f1o Unico acaba de hacer la movida m\u00e1s cool del a\u00f1o al comprar a la empresa mexicana Trully. Y no, no es cualquier deal, es LA fusi\u00f3n que va a poner a M\u00e9xico en el mapa cuando hablemos de seguridad digital y biometr\u00eda facial. Si todo esto te suena a mucho, chill, que ahorita te explico todo facilito, porque este tema est\u00e1 intenso pero s\u00faper interesante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El combo ganador<\/h2>\n\n\n\n<p>\u00bfQui\u00e9nes son estas joyitas? Pues mira, Unico es un unicornio, o sea, una startup que vale un mont\u00f3n de dinero, y su especialidad es asegurar la identidad digital usando biometr\u00eda facial. En pocas palabras, reconocen tu carita para que nadie m\u00e1s pueda hacerse pasar por ti. Y luego est\u00e1 Trully, una empresa mexicana que se enfoca a prevenir fraudes financieros. Ya sabes, esos hackeos que intentan robarte lana en las transacciones. As\u00ed que cuando Unico decidi\u00f3 comprar Trully, hicieron un power move brutal en el mundo tech de LATAM.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"777\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/09\/Unico-la-empresa-mas-innovadora-de-LATAM-se-une-a-Trully-para-hacer-de-Mexico-una-referencia-global-en-deteccion-de-fraude-por-medio-de-la-verificacion-de-datos-biometricos-scaled.jpg?resize=1165%2C777&#038;ssl=1\" alt=\"\" class=\"wp-image-83371\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/09\/Unico-la-empresa-mas-innovadora-de-LATAM-se-une-a-Trully-para-hacer-de-Mexico-una-referencia-global-en-deteccion-de-fraude-por-medio-de-la-verificacion-de-datos-biometricos-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/09\/Unico-la-empresa-mas-innovadora-de-LATAM-se-une-a-Trully-para-hacer-de-Mexico-una-referencia-global-en-deteccion-de-fraude-por-medio-de-la-verificacion-de-datos-biometricos-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/09\/Unico-la-empresa-mas-innovadora-de-LATAM-se-une-a-Trully-para-hacer-de-Mexico-una-referencia-global-en-deteccion-de-fraude-por-medio-de-la-verificacion-de-datos-biometricos-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/09\/Unico-la-empresa-mas-innovadora-de-LATAM-se-une-a-Trully-para-hacer-de-Mexico-una-referencia-global-en-deteccion-de-fraude-por-medio-de-la-verificacion-de-datos-biometricos-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/09\/Unico-la-empresa-mas-innovadora-de-LATAM-se-une-a-Trully-para-hacer-de-Mexico-una-referencia-global-en-deteccion-de-fraude-por-medio-de-la-verificacion-de-datos-biometricos-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/09\/Unico-la-empresa-mas-innovadora-de-LATAM-se-une-a-Trully-para-hacer-de-Mexico-una-referencia-global-en-deteccion-de-fraude-por-medio-de-la-verificacion-de-datos-biometricos-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/09\/Unico-la-empresa-mas-innovadora-de-LATAM-se-une-a-Trully-para-hacer-de-Mexico-una-referencia-global-en-deteccion-de-fraude-por-medio-de-la-verificacion-de-datos-biometricos-scaled.jpg?w=2330 2330w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>La idea detr\u00e1s de esta fusi\u00f3n es que M\u00e9xico se convierta en un jugador clave en la creaci\u00f3n de una red global para identificar y prevenir fraudes financieros. Y la neta, es un paso gigante, porque los fraudes en l\u00ednea est\u00e1n en su peak y Trully est\u00e1 al frente de la batalla.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfPor qu\u00e9 importa tanto?<\/h2>\n\n\n\n<p>Este deal no solo le conviene a Unico y Trully, sino que pone a M\u00e9xico en el spotlight global en temas de seguridad digital y prevenci\u00f3n de fraudes. Con la tecnolog\u00eda de Trully, un mont\u00f3n de empresas podr\u00e1n blindar sus sistemas financieros y evitar perder millones por hackeos.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Seg\u00fan Rodrigo Magalh\u00e3es, CEO de Unico en LATAM, esta fusi\u00f3n va a \u00abfortalecer su posici\u00f3n en el mercado mexicano\u00bb. Est\u00e1n apostando fuerte por M\u00e9xico, y eso es clave porque el mercado tech aqu\u00ed est\u00e1 en pleno boom. Desde 2020, Unico ha levantado m\u00e1s de 300 millones de d\u00f3lares de inversionistas gigantes como Goldman Sachs. Si metieron lana en Trully, es porque ven un potencial brutal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Orgullo mexicano<\/h2>\n\n\n\n<p>Ahora, hablemos m\u00e1s de Trully, que es una maravilla nacional. Esta empresa es de las pocas en el mundo que se especializa en la verificaci\u00f3n de identidad digital y la prevenci\u00f3n de fraudes financieros. Usan biometr\u00eda facial para asegurarse de que nadie pueda hacerse pasar por ti mientras haces una transacci\u00f3n. Literal, protegen tu identidad con un escaneo de tu cara. Muy Black Mirror, pero es la neta.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p><\/p>\n\n\n\n<p>Adem\u00e1s, Trully gestiona riesgos financieros de manera muy pro, usando IA y biometr\u00eda. Su CEO, Fernando Gonz\u00e1lez Paul\u00edn, tiene un background top en el mundo financiero, lo que le ha permitido crear productos mega innovadores que est\u00e1n a la vanguardia del mercado. Seg\u00fan \u00e9l, M\u00e9xico es un terreno s\u00faper f\u00e9rtil para estas soluciones, porque hay miles de plataformas financieras que necesitan estar al tiro con la seguridad. Y claro, nada peor que perder la confianza de tus clientes por un fraude, \u00bfno?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Goldman Sachs y el futuro del dinero seguro<\/h2>\n\n\n\n<p>Pero aguanta, que aqu\u00ed entra otro jugador importante: Goldman Sachs. Este gigante financiero es uno de los inversionistas de Unico, lo que significa que est\u00e1n invirtiendo a lo grande. Y no es para menos. Goldman Sachs tiene m\u00e1s de 450 mil millones de d\u00f3lares en activos y d\u00e9cadas de experiencia en inversiones de este tipo.<\/p>\n\n\n\n<p>Por otro lado, el mercado global de fraudes est\u00e1 on fire. Se espera que pase de 52 mil millones de d\u00f3lares a 255 mil millones para 2032. La seguridad digital es el futuro, y Unico, con Trully de su lado, tiene todo para dominar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">La guerra con World Coin<\/h2>\n\n\n\n<p>Esta jugada tambi\u00e9n pone a Unico en la mira para competir con otros gigantes tech, como World Coin, el proyecto de Sam Altman (s\u00ed, el de ChatGPT). World Coin tambi\u00e9n est\u00e1 en el rollo de la identidad digital, pero con criptomonedas. Aun as\u00ed, Unico no se va a quedar atr\u00e1s. Con la compra de Trully, est\u00e1n dejando clar\u00edsimo que no solo quieren liderar en LATAM, sino en todo el mundo.<\/p>\n\n\n\n<p>La rivalidad promete ponerse intensa, porque mientras m\u00e1s crece el mercado de fraudes, m\u00e1s necesarias son las soluciones innovadoras para prevenirlos. Y con Trully, Unico tiene lo necesario para jugar en las big leagues.<\/p>\n\n\n\n<p>\u00bfSab\u00edas que esta fusi\u00f3n est\u00e1 por cambiarlo todo para M\u00e9xico en el mundo de la tecnolog\u00eda financiera y la ciberseguridad? La verdad es que M\u00e9xico no solo va a tener un rol especial en prevenir fraudes, sino que tambi\u00e9n se est\u00e1 posicionando como el nuevo epicentro de la innovaci\u00f3n tech. Con la biometr\u00eda facial, la IA y la prevenci\u00f3n de fraudes en la mezcla, M\u00e9xico est\u00e1 dando la campanada y liderando esta revoluci\u00f3n tecnol\u00f3gica.<\/p>\n\n\n\n<p>Lo m\u00e1s emocionante es que esto es solo el comienzo. Con M\u00e9xico volvi\u00e9ndose un centro clave de tecnolog\u00eda, seguramente m\u00e1s empresas tech van a empezar a poner sus ojos aqu\u00ed. El talento local, la inversi\u00f3n internacional y la necesidad de soluciones tech hacen que el terreno est\u00e9 m\u00e1s que listo para que nuestro pa\u00eds brille.<\/p>\n\n\n\n<p>As\u00ed que ya saben, Techies, si est\u00e1n en el mundo fintech o tech, no le pierdan la pista a Unico y Trully, porque vienen cosas muy heavy. \u00a1Nos leemos en el pr\u00f3ximo tech drama!<br><\/p>\n\n\n\n<p><\/p>\n\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-83370\" data-postid=\"83370\" class=\"themify_builder_content themify_builder_content-83370 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>\u00a1Holiii, Techies! Para cerrar la semanita con todo, les traigo el chismecito tecnol\u00f3gico que est\u00e1 rompiendo el internet: el unicornio brasile\u00f1o Unico acaba de hacer la movida m\u00e1s cool del a\u00f1o al comprar a la empresa mexicana Trully. Y no, no es cualquier deal, es LA fusi\u00f3n que va a poner a M\u00e9xico en el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":83371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41],"tags":[10188,10187,10185,10186],"class_list":["post-83370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-biometria-facial","tag-seguridad-digital","tag-trully","tag-unico","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trully y Unico: Tech Revolution - Zero Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2024\/09\/07\/trully-y-unico-tech-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trully y Unico: Tech Revolution - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"\u00a1Holiii, Techies! Para cerrar la semanita con todo, les traigo el chismecito tecnol\u00f3gico que est\u00e1 rompiendo el internet: el unicornio brasile\u00f1o Unico acaba de hacer la movida m\u00e1s cool del a\u00f1o al comprar a la empresa mexicana Trully. 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