{"id":89799,"date":"2024-11-07T22:25:52","date_gmt":"2024-11-07T21:25:52","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=89799"},"modified":"2024-11-07T22:25:53","modified_gmt":"2024-11-07T21:25:53","slug":"la-luz-que-lo-cambia-todo","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/07\/la-luz-que-lo-cambia-todo\/","title":{"rendered":"\u00ab\u00a1La luz que lo cambia todo!\u00bb"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-89799\" data-postid=\"89799\" class=\"themify_builder_content themify_builder_content-89799 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p>\u00bfSab\u00edas que la luz ya no es solo para ver, sino que est\u00e1 revolucionando la forma en que vivimos la experiencia de compra? Y no hablo de cualquier luz, sino de esa que hace que un store o un escaparate se vea&nbsp;<em>on fire<\/em>&nbsp;y te haga sentir que necesitas todo lo que est\u00e1 ah\u00ed. Si pensabas que solo se trataba de iluminar el producto, pi\u00e9nsalo de nuevo. Hoy en d\u00eda, la iluminaci\u00f3n es el nuevo marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La luz como narradora de historias<\/h3>\n\n\n\n<p>Ya estamos acostumbrados a ver todo iluminado, pero, \u00bfte has puesto a pensar c\u00f3mo la luz puede&nbsp;<em>contar una historia<\/em>? En el mundo del retail, la iluminaci\u00f3n tiene un rol mucho m\u00e1s grande que simplemente iluminar productos. Los expertos aseguran que, cuando se usa bien, puede crear atm\u00f3sferas \u00fanicas, evocar emociones y hasta influir en las decisiones de compra. Es m\u00e1s, la luz se ha vuelto una herramienta tan poderosa que las marcas la est\u00e1n usando para mejorar la conexi\u00f3n con los consumidores. Como si la luz fuera la BFF del branding.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La ciencia detr\u00e1s de la luz<\/h3>\n\n\n\n<p>O sea, esto no es solo algo cool y trendy: la ciencia est\u00e1 de nuestro lado. Hay estudios que demuestran que la iluminaci\u00f3n correcta puede ser el factor clave para que decidamos si compramos o no. Un estudio de la\u00a0<em>European Marketing Academy encontr\u00f3\u00a0<\/em>que la percepci\u00f3n de la luz, como su brillo y la atm\u00f3sfera que crea, influye directamente en las intenciones de compra. \u00a1Literalmente, el brillo de una l\u00e1mpara podr\u00eda hacer que tu billetera se vac\u00ede!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"785\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-digraw-12832373-scaled.jpg?resize=1165%2C785&#038;ssl=1\" alt=\"\" class=\"wp-image-89800\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-digraw-12832373-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-digraw-12832373-scaled.jpg?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-digraw-12832373-scaled.jpg?resize=1024%2C690&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-digraw-12832373-scaled.jpg?resize=768%2C518&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-digraw-12832373-scaled.jpg?resize=1536%2C1036&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-digraw-12832373-scaled.jpg?resize=2048%2C1381&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-digraw-12832373-scaled.jpg?w=2330 2330w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p>Tambi\u00e9n, otro estudio m\u00e1s reciente publicado en&nbsp;<em>Archives of Design Research<\/em>&nbsp;mostr\u00f3 que si la luz tiene un contraste fuerte, la gente se siente m\u00e1s atra\u00edda hacia el producto. O sea, imagina un sneaker en una vitrina iluminado con luz perfecta \u00a1ser\u00eda imposible no acercarte a verlo! La luz no solo resalta los productos, sino que te da un ambiente que te hace sentir que lo necesitas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La magia de combinar luces<\/h3>\n\n\n\n<p>Un experto en el tema como Juan Carlos Laso, CEO de Grupo Construlita, nos explica que la clave est\u00e1 en&nbsp;<em>mezclar<\/em>&nbsp;bien la luz brillante y la tenue. \u00bfPor qu\u00e9? Porque, aunque la luz brillante atrae m\u00e1s nuestra atenci\u00f3n, la combinaci\u00f3n con luces m\u00e1s suaves puede crear un contraste visual que hace que los productos resalten de manera \u00fanica. Es como el outfit perfecto: no se trata solo de usar colores llamativos, sino de c\u00f3mo los combinas para que todo se vea&nbsp;<em>chevere<\/em>.<\/p>\n\n\n\n<p>Pero, m\u00e1s all\u00e1 de c\u00f3mo se ve, la luz tambi\u00e9n juega un papel en el confort visual. Si has estado en una tienda y te has sentido inc\u00f3modo por la luz demasiado fuerte, sabes de lo que hablo. Seg\u00fan los expertos, un dise\u00f1o de iluminaci\u00f3n adecuado mejora no solo la est\u00e9tica de la tienda, sino que tambi\u00e9n crea un ambiente m\u00e1s agradable para los clientes, lo que, claro, aumenta la probabilidad de compra. Las marcas ya saben que lo que buscan los consumidores no es solo el producto: es la experiencia completa. Y la luz es crucial para crear esa vibe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Luz que cuenta historias<\/h3>\n\n\n\n<p>Lo m\u00e1s loco de todo esto es que, hoy en d\u00eda, la luz no solo sirve para resaltar productos. Tambi\u00e9n puede&nbsp;<em>guiarnos<\/em>&nbsp;a trav\u00e9s de un espacio y contar una historia visual. Algunas soluciones de iluminaci\u00f3n, como las \u00f3pticas intercambiables de LED, permiten crear puntos de atenci\u00f3n dentro de un espacio. Es como tener un mapa que te lleva directo hacia lo que necesitas. Y si lo que buscas es un lugar c\u00f3modo para comprar, las luces con bajo deslumbramiento, conocidas como&nbsp;<em>UGR bajo<\/em>, pueden hacer que la experiencia sea mucho m\u00e1s relax. O sea, no quieres estar molesto por una luz que te da\u00f1a la vista mientras intentas ver ese producto.<\/p>\n\n\n\n<p>Adem\u00e1s, \u00bfsab\u00edas que la luz tambi\u00e9n influye en c\u00f3mo percibimos los colores? Si tienes un producto que se ve incre\u00edble con la iluminaci\u00f3n correcta, es mucho m\u00e1s probable que lo compres. Esto es vital para \u00e1reas como la moda o los cosm\u00e9ticos, donde el color es clave. Imagina que est\u00e1s viendo un lipstick o unas sneakers, y la luz hace que todo se vea a\u00fan m\u00e1s top. \u00a1Literalmente, tu decisi\u00f3n de compra puede estar en manos de una buena iluminaci\u00f3n!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La automatizaci\u00f3n: el futuro de la luz<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"656\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-magda-ehlers-pexels-2861655-scaled.jpg?resize=1165%2C656&#038;ssl=1\" alt=\"\" class=\"wp-image-89801\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-magda-ehlers-pexels-2861655-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-magda-ehlers-pexels-2861655-scaled.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-magda-ehlers-pexels-2861655-scaled.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-magda-ehlers-pexels-2861655-scaled.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-magda-ehlers-pexels-2861655-scaled.jpg?resize=1536%2C864&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-magda-ehlers-pexels-2861655-scaled.jpg?resize=2048%2C1153&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-magda-ehlers-pexels-2861655-scaled.jpg?w=2330 2330w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p>Esto es el futuro y las marcas lo est\u00e1n incorporando cada vez m\u00e1s. La tecnolog\u00eda ya est\u00e1 permitiendo a los retailers personalizar la iluminaci\u00f3n en tiempo real. Esto significa que, dependiendo de la hora del d\u00eda, el tipo de cliente que entra o si hay una promoci\u00f3n especial, las luces pueden ajustarse para crear una atm\u00f3sfera completamente diferente. Juan Carlos Laso menciona que, por ejemplo, se pueden crear ambientes relajantes en momentos tranquilos y hacer que las luces brillen m\u00e1s en \u00e1reas espec\u00edficas durante promociones o lanzamientos. La iluminaci\u00f3n ya no es est\u00e1tica, \u00a1es como una experiencia en constante cambio!<\/p>\n\n\n\n<p>Y claro, todo esto est\u00e1 conectado con la eficiencia energ\u00e9tica. Las soluciones de iluminaci\u00f3n automatizadas no solo son modernas, sino tambi\u00e9n sostenibles. Esto es perfecto para el mundo actual, donde el cuidado del planeta es m\u00e1s importante que nunca. As\u00ed que las marcas no solo est\u00e1n pensando en hacernos comprar m\u00e1s; tambi\u00e9n est\u00e1n siendo responsables con el medio ambiente.<\/p>\n\n\n\n<p>Para las marcas que buscan ir un paso m\u00e1s all\u00e1, invertir en una iluminaci\u00f3n inteligente y estrat\u00e9gica es la clave. Desde guiar a los clientes a trav\u00e9s de un espacio hasta mejorar la percepci\u00f3n de un producto, la luz est\u00e1 redefiniendo la forma en que interactuamos con el retail. Si alguna vez entras a una tienda y sientes que la atm\u00f3sfera te est\u00e1 diciendo algo, no te equivoques, la luz lo est\u00e1 haciendo. \u00a1Y definitivamente est\u00e1 funcionando!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que la luz ya no es solo para ver, sino que est\u00e1 revolucionando la forma en que vivimos la experiencia de compra? Y no hablo de cualquier luz, sino de esa que hace que un store o un escaparate se vea&nbsp;on fire&nbsp;y te haga sentir que necesitas todo lo que est\u00e1 ah\u00ed. Si pensabas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":89800,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41],"tags":[5449,11401,11402],"class_list":["post-89799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-iluminacion","tag-iluminacion-comercial","tag-tecnologia-de-iluminacion-led","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;\u00a1La luz que lo cambia todo!&quot; - Zero Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/07\/la-luz-que-lo-cambia-todo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;\u00a1La luz que lo cambia todo!&quot; - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"\u00bfSab\u00edas que la luz ya no es solo para ver, sino que est\u00e1 revolucionando la forma en que vivimos la experiencia de compra? 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