{"id":89939,"date":"2024-11-08T21:59:00","date_gmt":"2024-11-08T20:59:00","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=89939"},"modified":"2024-11-08T22:03:36","modified_gmt":"2024-11-08T21:03:36","slug":"montse-nava-reinventando-las-ventas-digitales","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/08\/montse-nava-reinventando-las-ventas-digitales\/","title":{"rendered":"\u00abMontse Nava: Reinventando las Ventas Digitales\u00bb"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-89939\" data-postid=\"89939\" class=\"themify_builder_content themify_builder_content-89939 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p>Esta semana me apasiona contante un poco sobre la carrera de , la jefa de jefas en digitalizaci\u00f3n y transformaci\u00f3n en el sector financiero, que ha trabajado en instituciones top como Oxfam, CitiBanamex, American Express, Grupo Salinas y Grupo Coppel. Con m\u00e1s de 20 a\u00f1os de experiencia (s\u00ed, \u00a1m\u00e1s de 20 a\u00f1os!), Montse ha roto esquemas, demostrando que digitalizar no es solo meter tecnolog\u00eda en todos lados; es mucho m\u00e1s deep.<\/p>\n\n\n\n<p>Para Montse, \u00abdigitalizaci\u00f3n\u00bb no es un simple buzzword. Estamos hablando de una transformaci\u00f3n real en c\u00f3mo las empresas conectan con sus clientes, crean experiencias personalizadas y ayudan a sus equipos de ventas a trabajar m\u00e1s inteligentemente. Y ojo, ella no lo dice por decir. Ella tiene el backing de estad\u00edsticas: con sus estrategias digitales, Montse ha logrado que los equipos de ventas aumenten su productividad hasta un 40%. \u00a1Cuarenta por ciento!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 significa \u00abdigitalizar\u00bb para Montse?&nbsp;<\/h3>\n\n\n\n<p>Montse lo explica bien claro: digitalizar no es solo meter tech a lo loco. \u00abSe trata de transformar la manera en que interactuamos con los clientes y aprovechar los datos para ofrecer soluciones m\u00e1s r\u00e1pidas y personalizadas\u00bb, dice Montse Nava. En otras palabras, no es simplemente responder correos m\u00e1s r\u00e1pido o meter bots en la web de la empresa. It\u2019s about entender profundamente a cada cliente y poder ofrecerles respuestas que hagan sentido a su situaci\u00f3n particular. Los clientes ya no quieren solo una respuesta gen\u00e9rica, quieren soluciones que sientan hechas a su medida y a la velocidad de la luz.&nbsp;<\/p>\n\n\n\n<p>Aqu\u00ed est\u00e1 el truco: para lograr esta mega transformaci\u00f3n, Montse se apoya en el an\u00e1lisis de data en tiempo real. Sus equipos usan esa data para crear interacciones m\u00e1s efectivas, y as\u00ed generan un impacto positivo tanto en la experiencia del cliente como en las ventas. \u00bfEl resultado? Conversaciones m\u00e1s significativas, menos tiempo wasted en tareas repetitivas, y un enfoque mucho m\u00e1s directo en c\u00f3mo satisfacer las necesidades espec\u00edficas de cada cliente.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"460\" height=\"612\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Montse-nava-2-1.png?resize=460%2C612&#038;ssl=1\" alt=\"\" class=\"wp-image-89940\" style=\"width:1451px;height:auto\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Montse-nava-2-1.png?w=460&amp;ssl=1 460w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Montse-nava-2-1.png?resize=225%2C300&amp;ssl=1 225w\" sizes=\"(max-width: 460px) 100vw, 460px\" \/><\/figure>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p>Montse comenta que, en su experiencia, uno de los problemas m\u00e1s comunes es la falta de adopci\u00f3n en los equipos, sobre todo en los niveles m\u00e1s altos, los famosos \u00abtop management\u00bb. Aqu\u00ed es donde las cosas pueden salir mal. Puedes tener la mejor herramienta o sistema, pero si los que toman decisiones no est\u00e1n convencidos, o los colaboradores no est\u00e1n bien entrenados, el proyecto se va al fail total.<\/p>\n\n\n\n<p>Sabe que &nbsp;la clave es que no solo hay que implementar herramientas digitales, sino tambi\u00e9n hay que educar y motivar a los colaboradores para que abracen esta nueva manera de trabajar. Y es que si quieres un cambio real, necesitas que tu team est\u00e9 mentalmente flexible y alineado con la cultura digital de la empresa. Montse lo pone f\u00e1cil: es como si estuvieras tratando de ense\u00f1ar a alguien a manejar un Ferrari cuando ni siquiera sabe c\u00f3mo prender un carro. Si quieres una empresa digitalizada de verdad, tienes que construir esa mentalidad desde cero.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Montse Nava: La Jefa de la Transformaci\u00f3n Digital que Toda Empresa Quisiera Tener<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1010\" height=\"1220\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Captura-de-pantalla-2024-11-08-a-las-14.54.01.png?resize=1010%2C1220&#038;ssl=1\" alt=\"\" class=\"wp-image-89941\" style=\"width:1451px;height:auto\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Captura-de-pantalla-2024-11-08-a-las-14.54.01.png?w=1010&amp;ssl=1 1010w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Captura-de-pantalla-2024-11-08-a-las-14.54.01.png?resize=248%2C300&amp;ssl=1 248w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Captura-de-pantalla-2024-11-08-a-las-14.54.01.png?resize=848%2C1024&amp;ssl=1 848w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Captura-de-pantalla-2024-11-08-a-las-14.54.01.png?resize=768%2C928&amp;ssl=1 768w\" sizes=\"(max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p>Si algo est\u00e1 claro, es que Montse Nava tiene un s\u00faper poder para construir y liderar equipos de alto desempe\u00f1o, adem\u00e1s de saber exactamente c\u00f3mo hacer que una empresa crezca de manera sostenible y escalable. Su experiencia en gigantes del sector financiero como CitiBanamex, American Express, y Grupo Salinas le ha dado la habilidad de implementar proyectos de digitalizaci\u00f3n que no solo cumplen, sino que superan expectativas.<\/p>\n\n\n\n<p>Desde la creaci\u00f3n de plataformas digitales hasta la mejora en los sistemas de adquisici\u00f3n de clientes, Montse ha demostrado ser una l\u00edder completa. Y es que cuando se trata de hacer crecer a una empresa en un mundo tan competitivo, se necesita algo m\u00e1s que una estrategia buena; se necesita una l\u00edder como Montse que sepa ver el big picture y ejecutar cada detalle con maestr\u00eda. Su liderazgo es, sin duda, un asset para cualquier empresa que est\u00e9 buscando dar el salto al mundo digital.<\/p>\n\n\n\n<p>As\u00ed que, si est\u00e1s en una empresa y te preguntas c\u00f3mo mejorar, recuerda este nombre: Montse Nava. Ella es la persona que est\u00e1 rompiendo moldes y construyendo el futuro del sector financiero y digital en Latinoam\u00e9rica. Y si tienes suerte, alg\u00fan d\u00eda podr\u00edas trabajar con alguien que tenga la misma visi\u00f3n y pasi\u00f3n por la innovaci\u00f3n que tiene Montse.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana me apasiona contante un poco sobre la carrera de , la jefa de jefas en digitalizaci\u00f3n y transformaci\u00f3n en el sector financiero, que ha trabajado en instituciones top como Oxfam, CitiBanamex, American Express, Grupo Salinas y Grupo Coppel. Con m\u00e1s de 20 a\u00f1os de experiencia (s\u00ed, \u00a1m\u00e1s de 20 a\u00f1os!), Montse ha roto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":89940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41],"tags":[11428,7736,11422],"class_list":["post-89939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-cambio-digital","tag-emprendimiento","tag-montse-nava","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Montse Nava: Reinventando las Ventas Digitales&quot; - Zero Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/08\/montse-nava-reinventando-las-ventas-digitales\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Montse Nava: Reinventando las Ventas Digitales&quot; - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"Esta semana me apasiona contante un poco sobre la carrera de , la jefa de jefas en digitalizaci\u00f3n y transformaci\u00f3n en el sector financiero, que ha trabajado en instituciones top como Oxfam, CitiBanamex, American Express, Grupo Salinas y Grupo Coppel. Con m\u00e1s de 20 a\u00f1os de experiencia (s\u00ed, \u00a1m\u00e1s de 20 a\u00f1os!), Montse ha roto [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/08\/montse-nava-reinventando-las-ventas-digitales\/\" \/>\n<meta property=\"og:site_name\" content=\"Zero Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-08T20:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T21:03:36+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Montse-nava-2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"612\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"zeromagazinemx\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"zeromagazinemx\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2024\\\/11\\\/08\\\/montse-nava-reinventando-las-ventas-digitales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2024\\\/11\\\/08\\\/montse-nava-reinventando-las-ventas-digitales\\\/\"},\"author\":{\"name\":\"zeromagazinemx\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#\\\/schema\\\/person\\\/9aed9f33a7c39af3a348b86d723f7773\"},\"headline\":\"\u00abMontse Nava: Reinventando las Ventas Digitales\u00bb\",\"datePublished\":\"2024-11-08T20:59:00+00:00\",\"dateModified\":\"2024-11-08T21:03:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2024\\\/11\\\/08\\\/montse-nava-reinventando-las-ventas-digitales\\\/\"},\"wordCount\":769,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2024\\\/11\\\/08\\\/montse-nava-reinventando-las-ventas-digitales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/zeromagazine.mx\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Montse-nava-2-1.png?fit=460%2C612&ssl=1\",\"keywords\":[\"Cambio Digital\",\"Emprendimiento\",\"Montse Nava\"],\"articleSection\":[\"Tech\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2024\\\/11\\\/08\\\/montse-nava-reinventando-las-ventas-digitales\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2024\\\/11\\\/08\\\/montse-nava-reinventando-las-ventas-digitales\\\/\",\"url\":\"https:\\\/\\\/zeromagazine.mx\\\/index.php\\\/2024\\\/11\\\/08\\\/montse-nava-reinventando-las-ventas-digitales\\\/\",\"name\":\"\\\"Montse Nava: Reinventando las Ventas Digitales\\\" - 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