{"id":91197,"date":"2024-11-19T22:31:57","date_gmt":"2024-11-19T21:31:57","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=91197"},"modified":"2024-11-19T22:31:58","modified_gmt":"2024-11-19T21:31:58","slug":"esg-el-futuro-de-las-empresas","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/19\/esg-el-futuro-de-las-empresas\/","title":{"rendered":"\u00abESG: El Futuro de las Empresas\u00bb"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-91197\" data-postid=\"91197\" class=\"themify_builder_content themify_builder_content-91197 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p>Esta semana te cuento que la SEC Newgate, l\u00edder mundial en comunicaci\u00f3n estrat\u00e9gica, gesti\u00f3n de reputaci\u00f3n e investigaci\u00f3n, ha presentado su m\u00e1s reciente Informe Global ESG 2024, uno de los sondeos m\u00e1s detallados sobre las percepciones p\u00fablicas respecto a las pr\u00e1cticas de negocio responsables a nivel mundial. \u200b El reporte, que involucra a m\u00e1s de 14.000 individuos en 14 naciones, muestra que las expectativas hacia gobiernos y empresas en t\u00e9rminos de criterios ambientales, sociales y de gobernanza (ESG, por sus siglas en ingl\u00e9s), contin\u00faan siendo altas.\u00a0<\/p>\n\n\n\n<p>El Informe Global ESG 2024 de SEC Newgate revela una disparidad evidente entre las normas que las comunidades esperan que gobiernos y empresas respeten en asuntos de ESG, y su rendimiento en satisfacer dichas expectativas. Hay una s\u00f3lida percepci\u00f3n de que las entidades deber\u00edan tener en cuenta las demandas de todos sus grupos de inter\u00e9s, y no \u00fanicamente de los accionistas. A pesar de que se anticipa que las compa\u00f1\u00edas emitan declaraciones p\u00fablicas acerca de asuntos relevantes, es necesario gestionar con prudencia la comunicaci\u00f3n sobre cuestiones sociales y medioambientales m\u00e1s extensas, especialmente cuando se distancia de la realidad.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"777\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-akilmazumder-1072824-1-scaled.jpg?resize=1165%2C777&#038;ssl=1\" alt=\"\" class=\"wp-image-91200\" style=\"width:1451px;height:auto\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-akilmazumder-1072824-1-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-akilmazumder-1072824-1-scaled.jpg?resize=300%2C200&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-akilmazumder-1072824-1-scaled.jpg?resize=1024%2C683&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-akilmazumder-1072824-1-scaled.jpg?resize=768%2C512&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-akilmazumder-1072824-1-scaled.jpg?resize=1536%2C1024&amp;ssl=1 1536w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-akilmazumder-1072824-1-scaled.jpg?resize=2048%2C1365&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-akilmazumder-1072824-1-scaled.jpg?w=2330 2330w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p><strong>El Desaf\u00edo del ESG para las Empresas<\/strong><\/p>\n\n\n\n<p>Dentro de los hallazgos m\u00e1s sobresalientes, el informe categoriza a las cinco industrias m\u00e1s apreciadas por realizar sus actividades de forma responsable: energ\u00eda renovable, supermercados\/tiendas de productos esenciales\/almacenes, tecnolog\u00eda y telecomunicaciones, educaci\u00f3n y capacitaci\u00f3n, y turismo. No obstante, industrias como el alcohol, la miner\u00eda, la energ\u00eda nuclear, las apuestas y la industria qu\u00edmica recibieron las valoraciones m\u00e1s bajas. A pesar de estos hallazgos, es crucial destacar que incluso en las industrias con mayor calificaci\u00f3n, solo el 55% de los individuos les otorgaron una calificaci\u00f3n de 7 o superior a 10, lo que evidencia un considerable margen de mejora en todos los sectores.\u00a0<br>Otro descubrimiento es la s\u00f3lida convicci\u00f3n de que asumir responsabilidad en asuntos ambientales, sociales y de gobernabilidad no implica necesariamente poner en riesgo la salud p\u00fablica.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"610\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-singkham-178541-1108572.jpg?resize=1165%2C610&#038;ssl=1\" alt=\"\" class=\"wp-image-91199\" style=\"width:1451px;height:auto\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-singkham-178541-1108572.jpg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-singkham-178541-1108572.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-singkham-178541-1108572.jpg?resize=1024%2C536&amp;ssl=1 1024w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-singkham-178541-1108572.jpg?resize=768%2C402&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/pexels-singkham-178541-1108572.jpg?resize=1536%2C804&amp;ssl=1 1536w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<p>Para optimizar su rendimiento y satisfacer las expectativas comunitarias, las compa\u00f1\u00edas deben centrarse en cinco aspectos: ser m\u00e1s abiertas y transparentes, tratar a los trabajadores de forma equitativa, actuar de forma sustentable y minimizar su efecto en el medio ambiente, respaldar a las comunidades locales y tener l\u00edderes dedicados a la responsabilidad en sus empresas, enfatiza la investigaci\u00f3n. Estos elementos son considerados por la audiencia como fundamentales para generar confianza y preservar una reputaci\u00f3n robusta. \u200b&nbsp;<br>Aunque la familiaridad con el t\u00e9rmino ESG o ASG (en espa\u00f1ol) ha aumentado un poco, solo el 21% de los participantes en la encuesta afirma entenderlo completamente. No obstante, el inter\u00e9s en estos asuntos ha crecido de manera significativa. Los participantes en la encuesta valoran m\u00e1s la transici\u00f3n hacia las energ\u00edas renovables y la justicia.<\/p>\n\n\n\n<p>Ya no se trata solo de si las marcas son cool o si sus productos son ch\u00e9veres; ahora nos importa m\u00e1s que nunca&nbsp;<strong>c\u00f3mo afectan al mundo<\/strong>. Las marcas que est\u00e9n dispuestas a&nbsp;<strong>trabajar por un futuro mejor<\/strong>&nbsp;ser\u00e1n las que ganen nuestra lealtad. Si no est\u00e1n dispuestas a dar ese paso, simplemente no tenemos espacio para ellas en nuestro futuro.<\/p>\n\n\n\n<p>As\u00ed que ya saben, las empresas:&nbsp;<strong>empiecen a actuar ahora<\/strong>. Estamos observando y estamos listos para apoyar a las que realmente se comprometan con el bienestar del planeta y la justicia social.&nbsp;<strong>El futuro es ahora<\/strong>&nbsp;y lo estamos construyendo juntos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Esta semana te cuento que la SEC Newgate, l\u00edder mundial en comunicaci\u00f3n estrat\u00e9gica, gesti\u00f3n de reputaci\u00f3n e investigaci\u00f3n, ha presentado su m\u00e1s reciente Informe Global ESG 2024, uno de los sondeos m\u00e1s detallados sobre las percepciones p\u00fablicas respecto a las pr\u00e1cticas de negocio responsables a nivel mundial. \u200b El reporte, que involucra a m\u00e1s de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":91199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[41],"tags":[11700,11699],"class_list":["post-91197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-empresas-responsables","tag-esg","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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