{"id":91644,"date":"2024-11-25T23:39:06","date_gmt":"2024-11-25T22:39:06","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=91644"},"modified":"2024-11-25T23:39:07","modified_gmt":"2024-11-25T22:39:07","slug":"doritos-inclusion-que-brilla-siempre","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/25\/doritos-inclusion-que-brilla-siempre\/","title":{"rendered":"\u00abDoritos: Inclusi\u00f3n que brilla siempre\u00bb"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-91644\" data-postid=\"91644\" class=\"themify_builder_content themify_builder_content-91644 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n\n\n<p>Okay, fam, let\u2019s talk about c\u00f3mo una marca de snacks se est\u00e1 convirtiendo en un \u00edcono del cambio social. S\u00ed, estamos hablando de&nbsp;<em>Doritos\u00ae<\/em>&nbsp;y su \u00faltima movida para apoyar a la comunidad LGBTIQ+. Spoiler alert: \u00a1es much\u00edsimo m\u00e1s que marketing! Esta vez, Doritos nos trae su iniciativa&nbsp;<strong>\u201cQue el arco\u00edris nunca deje de brillar\u201d<\/strong>, un collab con&nbsp;<em>The Trevor Project M\u00e9xico<\/em>. \u00bfQu\u00e9 significa esto? Un paso m\u00e1s all\u00e1 en el apoyo a la diversidad y el respeto que nos da full heart eyes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un compromiso real con impacto global&nbsp;<\/h3>\n\n\n\n<p>Desde el 2016,&nbsp;<em>Doritos\u00ae<\/em>&nbsp;ha estado on fire apoyando a la comunidad LGBTIQ+. No es solo poner un arco\u00edris en sus empaques durante Pride Month (aunque, let\u2019s be real, se ven cute), sino generar cambios reales. Han trabajado con aliados como&nbsp;<em>Cuenta Conmigo, Diversidad Sexual Incluyente, A.C.<\/em>&nbsp;para crear talleres, asesor\u00edas y espacios seguros para que la comunidad y sus familias se sientan vistas y escuchadas.<\/p>\n\n\n\n<p><strong>\u00bfY ahora qu\u00e9?<\/strong>\u00a0Este a\u00f1o, la marca dice: \u201cLet\u2019s level up!\u201d y se une a\u00a0<em>The Trevor Project<\/em>, una organizaci\u00f3n internacional que lleva m\u00e1s de 26 a\u00f1os salvando vidas de juventudes LGBTIQ+ en crisis.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"320\" height=\"213\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Foto-Doritos-Pride-1.jpg?resize=320%2C213&#038;ssl=1\" alt=\"\" class=\"wp-image-91645\" style=\"width:1451px;height:auto\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Foto-Doritos-Pride-1.jpg?w=320&amp;ssl=1 320w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Foto-Doritos-Pride-1.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfQu\u00e9 es el Servicio Digital de Ayuda LGBTIQ+?&nbsp;<\/h3>\n\n\n\n<p>This is where it gets even more interesante. Gracias a esta alianza, llega el&nbsp;<strong>Servicio Digital de Ayuda LGBTIQ+<\/strong>, un espacio 24\/7 donde j\u00f3venes pueden encontrar apoyo v\u00eda WhatsApp o chat en l\u00ednea.<\/p>\n\n\n\n<p>Ya sea que est\u00e9s pasando por un momento de confusi\u00f3n, miedo o simplemente necesites alguien que te escuche, este servicio tiene tu espalda. Here\u2019s how it works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Env\u00eda la palabra \u201ccomenzar\u201d por WhatsApp al 55 9225 3337 o \u00fanete al chat en l\u00ednea.<\/li>\n\n\n\n<li>Responde tres preguntas r\u00e1pidas del TrevorBot para que se entienda mejor tu situaci\u00f3n.<\/li>\n\n\n\n<li>\u00a1Listo! Un consejerx capacitado estar\u00e1 contigo para brindarte apoyo y orientaci\u00f3n de manera confidencial.<\/li>\n<\/ul>\n\n\n\n<p>No importa si est\u00e1s enfrentando dudas sobre tu identidad de g\u00e9nero, orientaci\u00f3n sexual, o si simplemente necesitas hablar con alguien que te entienda; este espacio es tuyo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Trevor Project: Una red de apoyo global&nbsp;<\/h3>\n\n\n\n<p><em>The Trevor Project<\/em>&nbsp;ya tiene dos a\u00f1os operando en M\u00e9xico y 26 a nivel internacional, donde ha atendido a m\u00e1s de 95 mil juventudes LGBTIQ+ en situaciones cr\u00edticas. No es solo una l\u00ednea de ayuda, es una red que literalmente salva vidas.<\/p>\n\n\n\n<p><strong>Dato cool:<\/strong>&nbsp;Esta organizaci\u00f3n fue reconocida por su innovadora combinaci\u00f3n de tecnolog\u00eda y empat\u00eda. Cada conversaci\u00f3n cuenta con consejerxs entrenadxs para brindar no solo apoyo emocional, sino tambi\u00e9n herramientas reales para salir adelante.<\/p>\n\n\n\n<p>Ahora, con el apoyo de&nbsp;<em>Doritos\u00ae<\/em>, se espera que este servicio alcance a a\u00fan m\u00e1s personas en M\u00e9xico. This is what allyship looks like.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Doritos\u00ae: De snacks a agentes de cambio&nbsp;<\/h3>\n\n\n\n<p>Doritos\u00ae ha colaborado con la comunidad LGBTIQ+ por m\u00e1s de ocho a\u00f1os y ha aportado beneficios directos a m\u00e1s de 27 mil individuos. Estos objetivos se han logrado mediante 28 talleres, 5 seminarios, 27 webinars, 11 podcasts y 2 microtalleres, evidenciando que el respaldo de la marca trasciende las palabras y se refleja en acciones palpables.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"320\" height=\"213\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Foto-Doritos-Pride-3.jpg?resize=320%2C213&#038;ssl=1\" alt=\"\" class=\"wp-image-91646\" style=\"width:1451px;height:auto\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Foto-Doritos-Pride-3.jpg?w=320&amp;ssl=1 320w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2024\/11\/Foto-Doritos-Pride-3.jpg?resize=300%2C200&amp;ssl=1 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Haciendo que el arco\u00edris brille m\u00e1s fuerte&nbsp;<\/h3>\n\n\n\n<p>En palabras de&nbsp;<em>Paola Hern\u00e1ndez<\/em>, Sr. Marketing Director de&nbsp;<em>Doritos\u00ae<\/em>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCreemos que el apoyo verdadero se demuestra con acciones, y nada nos llena m\u00e1s de orgullo que colaborar con aliados como&nbsp;<em>The Trevor Project M\u00e9xico<\/em>&nbsp;y&nbsp;<em>Cuenta Conmigo<\/em>. Queremos un mundo donde nuestras diferencias nos hagan m\u00e1s fuertes y unidos.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Esa visi\u00f3n es la que impulsa iniciativas como esta, que buscan cambiar la narrativa para una generaci\u00f3n que exige m\u00e1s de las marcas que consume. Porque, let\u2019s face it, ya no basta con hacer un comercial bonito; queremos impacto real.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfY ahora qu\u00e9 sigue?&nbsp;<\/h3>\n\n\n\n<p>Para&nbsp;<em>Doritos\u00ae<\/em>, 2024 es solo el principio. Con campa\u00f1as como esta, la marca est\u00e1 enviando un mensaje loud and clear: todos, todas y todes merecen vivir en un mundo donde sus identidades sean respetadas y celebradas.<\/p>\n\n\n\n<p>Este es un call-to-action para toda la comunidad. Si conoces a alguien que necesite apoyo, comparte la info del&nbsp;<em>Servicio Digital de Ayuda LGBTIQ+<\/em>. Y si quieres hacer m\u00e1s, apoya a organizaciones como&nbsp;<em>The Trevor Project<\/em>&nbsp;que est\u00e1n haciendo el trabajo pesado para construir un futuro m\u00e1s inclusivo.<\/p>\n\n\n\n<p><em>Doritos\u00ae<\/em>&nbsp;nos recuerda que el cambio comienza con peque\u00f1os pasos que se convierten en grandes acciones. Porque s\u00ed, el arco\u00edris no solo es un s\u00edmbolo; es un recordatorio de que la diversidad es lo que hace este mundo tan \u00fanico.<\/p>","protected":false},"excerpt":{"rendered":"<p>Okay, fam, let\u2019s talk about c\u00f3mo una marca de snacks se est\u00e1 convirtiendo en un \u00edcono del cambio social. S\u00ed, estamos hablando de&nbsp;Doritos\u00ae&nbsp;y su \u00faltima movida para apoyar a la comunidad LGBTIQ+. Spoiler alert: \u00a1es much\u00edsimo m\u00e1s que marketing! Esta vez, Doritos nos trae su iniciativa&nbsp;\u201cQue el arco\u00edris nunca deje de brillar\u201d, un collab con&nbsp;The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":91645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[117],"tags":[11771,11772],"class_list":["post-91644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entretenimiento","tag-doritos-2","tag-the-trevor-project","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Doritos: Inclusi\u00f3n que brilla siempre&quot; - Zero Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zeromagazine.mx\/index.php\/2024\/11\/25\/doritos-inclusion-que-brilla-siempre\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;Doritos: Inclusi\u00f3n que brilla siempre&quot; - Zero Magazine\" \/>\n<meta property=\"og:description\" content=\"Okay, fam, let\u2019s talk about c\u00f3mo una marca de snacks se est\u00e1 convirtiendo en un \u00edcono del cambio social. S\u00ed, estamos hablando de&nbsp;Doritos\u00ae&nbsp;y su \u00faltima movida para apoyar a la comunidad LGBTIQ+. Spoiler alert: \u00a1es much\u00edsimo m\u00e1s que marketing! 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