{"id":97991,"date":"2025-03-03T23:01:58","date_gmt":"2025-03-03T22:01:58","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=97991"},"modified":"2025-03-03T23:02:00","modified_gmt":"2025-03-03T22:02:00","slug":"ana-morillo-la-nueva-lider-de-palladium","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2025\/03\/03\/ana-morillo-la-nueva-lider-de-palladium\/","title":{"rendered":"Ana Morillo: Transforma Palladium"},"content":{"rendered":"<p>Amix, si hay algo que todxs hemos aprendido en los \u00faltimos a\u00f1os es que adaptarse es clave. Y eso lo sabe bien Palladium Hotel Group, que acaba de hacer un upgrade en su equipo con la llegada de Ana Morillo como la nueva Corporate Managing Director de su unidad de negocios High Energy and All Inclusive Brands. Un movimiento que, en plena fase de crecimiento, promete traer cosas frescas y estrat\u00e9gicas a la mesa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">La clave est\u00e1 en la estrategia<\/h3>\n\n\n\n<p>Para empezar, Morillo no llega en cualquier momento. El grupo hotelero est\u00e1 en una etapa de expansi\u00f3n brutal, cerrando 2024 con un 12% de crecimiento en su volumen de negocio y con seis nuevas aperturas en el horizonte. Con un portafolio de marcas que incluye Ushua\u00efa Ibiza Beach Hotel, Grand Palladium Hotels &amp; Resorts y TRS Hotels, su papel ser\u00e1 definir c\u00f3mo potenciar la experiencia en estos hoteles y llevar la estrategia de operaciones, ventas y marketing al siguiente nivel.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Un historial de \u00e9xito<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"1165\" height=\"1751\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-03-a-las-19.10.54_76deda5a-scaled.jpg?resize=1165%2C1751&#038;ssl=1\" alt=\"\" class=\"wp-image-97993\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-03-a-las-19.10.54_76deda5a-scaled.jpg?w=1703&amp;ssl=1 1703w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-03-a-las-19.10.54_76deda5a-scaled.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-03-a-las-19.10.54_76deda5a-scaled.jpg?resize=681%2C1024&amp;ssl=1 681w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-03-a-las-19.10.54_76deda5a-scaled.jpg?resize=768%2C1154&amp;ssl=1 768w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-03-a-las-19.10.54_76deda5a-scaled.jpg?resize=1022%2C1536&amp;ssl=1 1022w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Imagen-de-WhatsApp-2025-03-03-a-las-19.10.54_76deda5a-scaled.jpg?resize=1363%2C2048&amp;ssl=1 1363w\" sizes=\"(max-width: 1165px) 100vw, 1165px\" \/><\/figure>\n<\/div>\n\n\n<p>Por otro lado, Morillo no es nueva en esto. Su trayectoria en la industria la respalda, con experiencia en consultor\u00eda y en multinacionales del sector hotelero, donde lleg\u00f3 a ser Global Senior Vice President Commercial Strategy. Su misi\u00f3n en Palladium est\u00e1 clara: consolidar la marca, fortalecer su rentabilidad y mantener su liderazgo en la hoteler\u00eda de lujo. Que fortalece al ser un refresh interno, pues ha dividido su estructura en dos unidades: Lifestyle Brands Business Unit y High Energy and All Inclusive Business Unit; las cuales est\u00e1n enfocadas para mejor su mercado, a trav\u00e9s de generar sinergias entre marcas y maximizando su rentabilidad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Transformaci\u00f3n interna<\/h3>\n\n\n\n<p>Finalmente, lo que hace interesante este movimiento no es solo el fichaje de Morillo, sino la visi\u00f3n a futuro que trae consigo. Con m\u00e1s de 650 millones de euros en inversi\u00f3n para los pr\u00f3ximos dos a\u00f1os y una estrategia de personalizaci\u00f3n de servicios, Palladium busca reforzar su posici\u00f3n global. Ahora solo queda esperar y ver c\u00f3mo esta apuesta se traduce en experiencias inolvidables para sus hu\u00e9spedes.  Pero si quieres conocer m\u00e1s sobre las marcas que forman parte de esta estrategia, checa su sitio oficial <a href=\"https:\/\/www.palladiumhotelgroup.com\">aqu\u00ed<\/a>.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-97991\" data-postid=\"97991\" class=\"themify_builder_content themify_builder_content-97991 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Amix, si hay algo que todxs hemos aprendido en los \u00faltimos a\u00f1os es que adaptarse es clave. Y eso lo sabe bien Palladium Hotel Group, que acaba de hacer un upgrade en su equipo con la llegada de Ana Morillo como la nueva Corporate Managing Director de su unidad de negocios High Energy and All [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":97992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[791],"tags":[12773,8042,11024],"class_list":["post-97991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","tag-hoteleria","tag-inclusion","tag-palladium","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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