{"id":99265,"date":"2025-03-17T08:30:00","date_gmt":"2025-03-17T14:30:00","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=99265"},"modified":"2025-03-20T21:53:49","modified_gmt":"2025-03-21T03:53:49","slug":"encore-la-campana-ente-haineken-y-zoe","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2025\/03\/17\/encore-la-campana-ente-haineken-y-zoe\/","title":{"rendered":"ENCORE: Vive El Momento"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Amix, \u00bfcu\u00e1ntas veces te has dado cuenta de que grabaste todo el concierto, pero casi no lo disfrutaste? Pues Heineken y Zo\u00e9 est\u00e1n aqu\u00ed para recordarnos lo que realmente importa: vivir el momento. Con su innovadora campa\u00f1a <strong>\u201cEncore\u201d<\/strong>, la ic\u00f3nica marca de cerveza y la banda mexicana se unieron para romper el ciclo de estar pegadxs al celular mientras la m\u00fasica suena en vivo. <strong>Vive el momento sin l\u00edmites<\/strong> nos invita a darle prioridad a la experiencia real, y si te quedas conmigo descubrir\u00e1s todo de ello.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00bfDe qu\u00e9 va \u201cEncore\u201d?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, la idea detr\u00e1s de esta campa\u00f1a es s\u00faper simple pero poderosa: dejar de lado el celular para conectar realmente con la m\u00fasica. Durante un festival en la CDMX el 16 de marzo, Zo\u00e9 interpret\u00f3 una de sus canciones m\u00e1s famosas dos veces seguidas. \u00bfEl truco? La primera vez, el p\u00fablico estaba como siempre, grabando todo con el celular. Despu\u00e9s de una pausa intencional, regresaron al escenario para repetir la canci\u00f3n, pero esta vez con un mensaje contundente en las pantallas: <strong>\u00abTu celular ya disfrut\u00f3 la canci\u00f3n, ahora es tu turno\u00bb<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, esta estrategia busc\u00f3 provocar un momento de reflexi\u00f3n entre la audiencia sobre c\u00f3mo nos hemos vuelto esclavxs de los dispositivos, incluso en eventos donde deber\u00edamos estar disfrutando sin filtros ni distracciones. Al final, la experiencia dej\u00f3 claro que hay algo m\u00e1gico en vivir el presente sin intermediarios tecnol\u00f3gicos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Un nuevo enfoque en los conciertos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Por otro lado, este experimento social no solo fue una idea random. Heineken y LePub Mexico City, la agencia detr\u00e1s de la campa\u00f1a, se inspiraron en el deseo de las nuevas generaciones de equilibrar el disfrute en vivo con la necesidad de compartir en redes sociales. Greg Lim, Senior Brand Manager de Heineken M\u00e9xico, explic\u00f3 que la colaboraci\u00f3n buscaba ofrecer lo mejor de ambos mundos: disfrutar la m\u00fasica sin dejar de lado el factor digital, pero sin que eso quite lo esencial del momento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adem\u00e1s, Ricardo Avil\u00e9s y Aldo \u2018Coco\u2019 Ram\u00edrez, directores creativos de LePub, explicaron que la intenci\u00f3n era conectar de manera genuina con el p\u00fablico, provocando una reflexi\u00f3n sobre c\u00f3mo usamos la tecnolog\u00eda en los conciertos. Esta propuesta no solo ha dejado huella en el p\u00fablico, sino que tambi\u00e9n est\u00e1 cambiando la forma en que las marcas se acercan a la cultura digital y al entretenimiento en vivo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si quieres conocer m\u00e1s sobre esta campa\u00f1a innovadora, checa el sitio de <a href=\"https:\/\/www.bing.com\/search?pglt=297&amp;q=heneiken+mexico&amp;cvid=a9c663ee0fa04e38a6262d1da82f3bce&amp;gs_lcrp=EgRlZGdlKgYIABBFGDkyBggAEEUYOTIGCAEQABhAMgYIAhAAGEAyBggDEAAYQDIGCAQQABhAMgYIBRAAGEAyBggGEAAYQDIGCAcQABhAMgYICBAAGEDSAQgzMTM0ajBqMagCALACAA&amp;FORM=ANNTA1&amp;PC=LCTS\">Heineken M\u00e9xico<\/a>.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-99265\" data-postid=\"99265\" class=\"themify_builder_content themify_builder_content-99265 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Amix, \u00bfcu\u00e1ntas veces te has dado cuenta de que grabaste todo el concierto, pero casi no lo disfrutaste? Pues Heineken y Zo\u00e9 est\u00e1n aqu\u00ed para recordarnos lo que realmente importa: vivir el momento. Con su innovadora campa\u00f1a \u201cEncore\u201d, la ic\u00f3nica marca de cerveza y la banda mexicana se unieron para romper el ciclo de estar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":99266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[12952,12953,12954,12951],"class_list":["post-99265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-encore","tag-heineken","tag-vive-latino2025","tag-zoe","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- 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