{"id":99693,"date":"2025-03-26T13:58:24","date_gmt":"2025-03-26T19:58:24","guid":{"rendered":"https:\/\/zeromagazine.mx\/?p=99693"},"modified":"2025-03-26T13:58:26","modified_gmt":"2025-03-26T19:58:26","slug":"stallone-tecate-por-ti","status":"publish","type":"post","link":"https:\/\/zeromagazine.mx\/index.php\/2025\/03\/26\/stallone-tecate-por-ti\/","title":{"rendered":"Stallone &amp; Tecate: Por Ti"},"content":{"rendered":"<p>Amix, \u00bfya se enteraron de la \u00faltima movida de Tecate? Pues ag\u00e1rrense porque Sylvester Stallone est\u00e1 de vuelta, y no en cualquier campa\u00f1a, sino en una que invita a ser valientes y decir \u201cno\u201d cuando las cosas no van contigo. S\u00ed, as\u00ed como lo leen, el mism\u00edsimo Rocky y Rambo nos est\u00e1n diciendo que hay que armarse de valor para disfrutar la vida a nuestra manera. <strong>Tecate por ti y tu valent\u00eda, <\/strong>es la frase clave que nos invita a no conformarnos y tomar decisiones aut\u00e9nticas; y aqu\u00ed puedes descubrir los detalles de esta campa\u00f1a.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"post-video\"><iframe title=\"En Tecate \ud83e\udd85 celebramos a los que se atreven a decir NO\" width=\"1165\" height=\"655\" src=\"https:\/\/www.youtube.com\/embed\/-SI3Iw35kiE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">El poder de decir \u00abno\u00bb<\/h3>\n\n\n\n<p>Para empezar, esta campa\u00f1a viene con todo: un mensaje directo y poderoso que nos reta a dejar de decir \u201cs\u00ed\u201d por compromiso y empezar a decir \u201cno\u201d por convicci\u00f3n. Tecate siempre se ha caracterizado por representar la valent\u00eda y el car\u00e1cter de quienes desaf\u00edan los l\u00edmites, y esta campa\u00f1a no es la excepci\u00f3n. Adem\u00e1s, con un despliegue visual incre\u00edble que incluye a Stallone montado en un \u00e1guila gigante (s\u00ed, como si fuera un drag\u00f3n de <strong>House of the Dragon<\/strong>), la marca nos recuerda que tener car\u00e1cter significa ser fiel a uno mismo.<\/p>\n\n\n\n<p>Asimismo, el comercial no pod\u00eda quedarse corto en t\u00e9rminos de calidad visual. El \u00e1guila monumental fue creada con la misma tecnolog\u00eda usada para dise\u00f1ar los dragones de la famosa serie, logrando un impacto visual que simplemente te deja con la boca abierta. Todo esto dirigido por el cineasta <strong>Armando B\u00f3<\/strong>, ganador del Oscar por <strong>Birdman<\/strong>, y acompa\u00f1ado por la canci\u00f3n ic\u00f3nica \u201cPor ti volar\u00e9\u201d de <strong>Andrea Bocelli<\/strong>. O sea, un combo ganador.<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n\n\n<h3 class=\"wp-block-heading\">Celebrando la valent\u00eda en grande<\/h3>\n\n\n\n<p>Por otro lado, la campa\u00f1a est\u00e1 dise\u00f1ada para inspirar autenticidad y determinaci\u00f3n. Tecate busca empoderar a las personas a vivir bajo sus propios t\u00e9rminos y decir \u201cno\u201d a lo que no va con su esencia. Adem\u00e1s, esta campa\u00f1a tiene un alcance nacional, no solo en televisi\u00f3n y plataformas digitales, sino tambi\u00e9n con experiencias exclusivas que permitir\u00e1n vivir en carne propia el mensaje de valent\u00eda.<\/p>\n\n\n\n<p>Adem\u00e1s, como parte del lanzamiento, la marca implement\u00f3 una serie de acciones estrat\u00e9gicas previas, como mensajes en espectaculares por toda la Ciudad de M\u00e9xico. La idea era hacer que la banda reflexionara sobre por qu\u00e9 nos cuesta tanto decir \u201cno\u201d a situaciones que no nos gustan. Tecate lo tiene clar\u00edsimo: se necesita valent\u00eda para disfrutar la vida de verdad.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"946\" height=\"530\" src=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-26-135252.png?resize=946%2C530&#038;ssl=1\" alt=\"\" class=\"wp-image-99696\" srcset=\"https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-26-135252.png?w=946&amp;ssl=1 946w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-26-135252.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/zeromagazine.mx\/wp-content\/uploads\/2025\/03\/Captura-de-pantalla-2025-03-26-135252.png?resize=768%2C430&amp;ssl=1 768w\" sizes=\"(max-width: 946px) 100vw, 946px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Tecate: por ti, por tu valent\u00eda<\/h3>\n\n\n\n<p>Finalmente, esta campa\u00f1a nos deja claro que vivir con autenticidad no es f\u00e1cil, pero vale toda la pena del mundo. As\u00ed que la pr\u00f3xima vez que sientas presi\u00f3n por hacer algo que no quieres, acu\u00e9rdate de Stallone en ese \u00e1guila gigante y di \u201cno\u201d con toda la valent\u00eda del mundo.<\/p>\n\n\n\n<p>Si quieres ver el spot completo y conocer m\u00e1s sobre la campa\u00f1a, checa el sitio oficial de <strong><a class=\"\" href=\"https:\/\/www.tecate.com\/de-cuanto-te-has-perdido\">Tecate<\/a><\/strong>. \u00a1Insp\u00edrate y atr\u00e9vete a ser t\u00fa!<\/p>\n\n\n\n<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js?client=ca-pub-5499304793904745\"\n     crossorigin=\"anonymous\"><\/script>\n<ins class=\"adsbygoogle\"\n     style=\"display:block; text-align:center;\"\n     data-ad-layout=\"in-article\"\n     data-ad-format=\"fluid\"\n     data-ad-client=\"ca-pub-5499304793904745\"\n     data-ad-slot=\"5994863093\"><\/ins>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script>\n\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-99693\" data-postid=\"99693\" class=\"themify_builder_content themify_builder_content-99693 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Amix, \u00bfya se enteraron de la \u00faltima movida de Tecate? Pues ag\u00e1rrense porque Sylvester Stallone est\u00e1 de vuelta, y no en cualquier campa\u00f1a, sino en una que invita a ser valientes y decir \u201cno\u201d cuando las cosas no van contigo. S\u00ed, as\u00ed como lo leen, el mism\u00edsimo Rocky y Rambo nos est\u00e1n diciendo que hay [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":99697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[13030,6991,13029,8073],"class_list":["post-99693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-bebidas-alchoholicas","tag-cerveza","tag-sylvester-stallone","tag-tecate","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Stallone &amp; 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